If you’re looking to grow your business, it’s important to know which keywords are driving traffic and conversions. This requires keyword research and analysis that go beyond just looking at search volume data. When it comes to choosing the best keywords for Google ads, there are many factors that influence their performance.
The types of keywords you choose depend on your objectives
When choosing keywords for google ads, you need to consider the following:
- Relevance. The first rule of keyword research is that you should choose keywords that are relevant to your business. You won’t be able to drive traffic and increase sales if people don’t understand what you do or why they should buy from you.
- Search volume and competition. Search volume refers to how many times people search a term in Google each month; competition refers to how many advertisers are bidding on those terms. Low search volumes and low competition indicate a high possibility of landing top rankings in searches (and earning clicks) without having to bid very high costs per click (CPCs).
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Choose between short-tail and long-tail keywords
As with the other steps, it’s important to keep your keywords specific. You’ll want to find long-tail keywords that are more likely to convert and less expensive than short-tail ones.
- Short-tail: A phrase with three or four words and a low search volume. For example, “dog food” has more searches than “what dog food is best” but still falls into this category because of its length.
- Long-tail: A phrase with five or more words and a high search volume, such as “best organic dog food” (or even better yet, “top 10 organic dog foods”). These types of phrases are much more likely to get clicks on Google Ads without costing you an arm and a leg in ad spend—and they may just be able to rank well enough without any paid advertising!
Consider your audience’s intent
When choosing keywords for your Google Ads, it’s important to consider the search intent of your audience.
There are several different types of search intents:
- Informational Searches – People search for information about a topic to help them make decisions.
- Navigational Searches – People looking for information related to their current task or goal.
- Transactional Searches – People looking for something specific and ready to buy or complete a transaction.
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Use keyword research tools to identify opportunities
To identify opportunities, it’s helpful to use a combination of keyword research tools. The Google Keyword Planner and AdWords Keyword Planner are great tools for getting started with keyword ideas, but they don’t provide the full picture of what’s happening in Google searches.
To get a more complete insight into which keywords are growing in popularity and whether they might be good fits for your business, you should also use:
- The Google Search Console (formerly known as Webmaster Tools) to see search queries people are using when they come across your website. This information can help you identify potential new keywords that aren’t being covered by your existing paid campaigns or organic results pages.
- Google Trends for insights on how often certain phrases appear over time throughout geographic regions and industries related to your business so that you can better understand where there may be opportunities available with less competition due to less traffic being focused on those topics today!
Prioritize high-potential terms (that are relevant)
- Choose keywords that are relevant to your business.
Relevance is crucial for a high-performing ad campaign because the best ads are ones that speak directly to the interests of your target audience. If you’re selling a product or service related to pets, then “dog” should be one of your top priority keywords. It’s also important not to include too many keywords in each ad group: only use those that are most relevant and have the highest potential.
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- Choose keywords with high volume, but low competition (or low competition + high intent).
If there’s no demand for what you’re selling—and if people aren’t searching for it online—then why would anyone click on your ads? That’s why keyword research is so important if you want people who are actually interested in buying from you (and not just curious)
Target a subset of your keywords for each campaign
You can also use keyword targeting to aim your ads at specific users. For example, you might want to target a subset of your keywords for each campaign, or even each ad group. This will help ensure that you are targeting the right people for each campaign or ad group.
You could have one campaign for an eCommerce business selling luxury watches and another campaign for a B2B services business selling employee training programs. If so, it would be useful to create separate campaigns and ad groups with different sets of keywords.
Experiment with negative keywords
Negative keywords can help you to avoid irrelevant traffic, which can be a big waste of money. They’re also useful for targeting a specific audience: if you want to only show your ad to people who are in the market for ice cream, you would use negative keywords like “popsicles” or “snow cones.” Negative keywords aren’t always necessary, but they can help you fine-tune your campaign and save money on irrelevant traffic.
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It’s important to know what keywords work best for your business
Keywords are important to your SEO strategy, so it’s important that you choose them wisely. The first step is deciding what your goals are and how to use keywords based on those goals.
The next step is keyword research tools. These can help you target a specific audience, get ideas for new keywords, or even exclude certain words from your campaigns.
When choosing keywords for your campaign, think about how often they’re used while searching (and which ones they’ll be more likely to use). You can also look at the competition level of each word so that you know where it fits into your plan before adding it as a keyword in any campaign!
Finally: negative keywords! These will help prevent irrelevant traffic from being directed toward poor-performing pages on your site by filtering out people who would have never bought anything anyway.”
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With these tips, you can make sure that your campaigns are getting the most out of their keywords. Remember, SEO and PPC are not one-size-fits-all solutions. You need to tailor them to your business goals and use tools like Google AdWords’ keyword planner or Moz’s keyword research tool. By choosing the best keywords for your ads, you can avoid wasting time on irrelevant searches and have a better chance of making sales!
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