How to choose the best domain name

Choosing the best domain name is one of the most important decisions you’ll make as a business owner. It’s also one of the easiest to get wrong—one wrong move and you could end up losing out on potential customers who are looking for your company online. But it doesn’t have to be that way! We’ve compiled our best tips for choosing a good domain name, so let’s get started!

Your brand name

Before you start the process of choosing a domain name, it is important to make sure that the name you want isn’t already taken. There are several websites that allow users to search for available, or expiring, domains. If you find one that suits your needs and interests, don’t hesitate: to go ahead and register it!

Next up is choosing a name for your website—an important task since this will be one of the first things potential customers see when visiting your site. Choose wisely by making sure it reflects your brand image and values while being easy to remember and spell as well as pronounce (if we’re talking about a company) or pronounce (if we’re talking about an individual).

If someone hears about your website but can’t remember its title after hearing it once or twice in conversation with others then there’s no point in having them return later on down the road—which brings us around again full circle back into why making sure beforehand whether something exists before registering anything under its name in particular matters so much now more than ever before due getting less time due high competition among companies henceforth resulting in having limited funds instead so much money spent too quickly used up wasted money spent

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Choose a .com extension

If you are looking to start a personal blog or build an online store, you should use the .com extension. This is one of the most popular extensions, so it will be easier for people to find your website when searching for it on Google. The other two options—.net and .org—are rarely used by individual users or businesses today because they offer less brand recognition than .com does.

If you are starting a business, it’s best to use your company’s name as your domain name (for example If there are multiple words in your company’s name, such as “Apple Incorporated” (, make sure each word has its own page on the site so that visitors can easily navigate between them without having to type out everything in their address bar every time they want to click through!

Make it simple and easy to remember

When choosing a domain name, keep it short and simple. You can use hyphens between words to make it easier for your readers to remember the name. Remember: you’re trying to get people to remember your site and find it when searching for something related, so make sure that your domain name is something that sticks in their minds easily.

Example of a memorable domain name:

Another good tip would be not to use hyphens if at all possible; some search engines don’t allow them (and Google doesn’t like them).

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Keep it short and sweet

Your domain name should be short and sweet, ideally no more than 25 characters. This helps ensure that it’s easy to type, spell, and remember. Keep in mind that you can’t use hyphens or numbers in a domain name. In addition, avoid special characters like ü, “®, ™” or any other non-alphanumeric character (unless it’s part of your trademark).

You can use the domain name checker to see if your domain name is available. If it’s not, you may be able to find alternative versions of your preferred choice using a site like Namecheap’s Domain Search tool.

Use keywords that describe your business

As you’re creating your company, keep in mind that the domain name should be descriptive and keyword-rich. This will help people find you more easily when they search for products or services that align with what you offer. Don’t use numbers, hyphens, exclamation points, or symbols such as underscores in your domain name because these can interfere with how well it’s displayed on different devices such as computers and smartphones.

A good rule of thumb is to keep things simple: choose words that best describe what your business does without getting too wordy or complicated—you want something memorable so people can easily find what they’re looking for when they come across your website online! Make sure it ends with “.com” because this is recognized worldwide by internet browsers as being a top-level domain extension (TLD).

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Avoid numbers or hyphens

You cannot use hyphens or numbers in your domain name. Your domain name must be one word, two words, or three words. The only exception to this rule is when you are registering a company name (or another type of trademark).

For example:

  • is not allowed because it contains a hyphen
  • is not allowed because it contains a dash
  • is acceptable because it has no dashes or hyphens


Choosing the best domain name is one of the most important decisions you’ll make as a business owner. It’s also one of the first things people will see when they visit your site, so it needs to be something that reflects who you are and what you do. We’ve covered everything from coming up with ideas to picking the perfect URL here—but if in doubt, just remember to keep it short, sweet, and simple!

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